Gustavo Martinez Revolution in the Marketing and Advertising Industry

Over the last 35 years, Gustavo Martinez career has revolved within the marketing and advertising sector. During this period, he oversaw the creation of captivating ads in some of the prestigious firms. Thus, the ads have become the touchstones of the pop-culture. Working in this industry, Gustavo served as the CEO in a world leading marketing company J. Walter Thompson.

Similarly, he worked in other companies whose names are venerable within the market industries Ogilvy and Mather and McCann Worldgroup. Before this, his debut began in Henkel and Price Waterhouse. On a recent interview, the experienced marketer graciously offered some of his insights in the dynamism if marketing concerning the future.

While asked why he had decided to take a diversion outside the scope of traditional marketing, he said that consulting could play a significant role in the marketing future. According to Martinez, this is a shorthand way of staying as an independent contractor in marketing. Thus, providing high-end services as a single body. Therefore it has the turnout that consulting has always been the advertising industry cornerstone since the beginning. Through regular testing, this model has proven to bore high-yield results in the marketing industry in the coming years.

Before serving as a CEO, he ventured more into marketing in several companies. Also, he termed creativity as a significant asset in the advertising and marketing industry. In this sector, it’s a different process from other areas where the due process is defined, well established and perfect. In these sectors, they will require formulaic and repetitive trends in managing their businesses. While in the marketing industry, the direction is the opposite of that.

The agencies will have broad artistry procedures in developing captivating ads. Therefore he has spent most of his career overseeing the marketing insights of other companies — all in all, the engine to any marketing business is the ability to being creative. As the world continues to grow, the number of creative geniuses continue to develop. However, these experts work well as consultants rather than marketers themselves. Thus, making the consultancy model work so well in the advertising industry. Read more: Gustavo Martinez | Crunchbase and Gustavo Martinez | Ideamench

To accelerate his business, Gustavo Martinez is working on a unique project with the UV Business Accelerating Company. With the fact that starting up a company is brutal and stochastic, a large percentage of such companies will always fail. With close observation, the products are, and the advertising methods are changing.

Thus, instead of venturing in marketing, this chooses to accelerate the growth of these young companies. They are helping such companies learn more on analytics-based insights, use of innovative technology, functionality and user experience. They are hoping to improve on the success rates of these companies to 90 percent with marketing optimization. As such, develop the error and trial methods.

Learn more about Gustavo Martinez:
https://www.ciudad.com.ar/personajes/gustavo-martinez
https://www.lanacion.com.ar/tema/gustavo-martinez-tid52757

How Randal Earned a Position in Forbess Magazines Billionaire List

Randal Nardone is the Co-Founder, Principal and Director at Fortress Investment Group, a leading alternative asset manager in the world. He has been highly successful in his investment endeavors to feature in Forbes list of billionaires. He was part of the asset management firm when it went public making it the first hedge fund to go public in 2007. As at 2016, the firm managed approximately $70.2 billion in assets. Mr. Nardone was listed in Forbes’ magazine’s “World’s Billionaires” list with a net worth of about $1.8 billion in 2007. He joined Fortress Investment Group in 1998 when the firm started as an equity firm. He ascended to the position after the firm’s initial public offering in 2007 as part of the “Fortress Five”.

In addition to his professional roles at Fortress, he is also a member of the firm’s board of directors and he has served in the position since 2006. Randal Nardone gained valuable experience working at UBS as a managing director. Prior to joining UBS, he served as a principal at BlackRock Financial Management. He also served at Thacher Proffitt& Wood as a partner as well as member of the executive committee. Randal Nardone went to the University of Connecticut where he graduated with his undergraduate degree in science. He also graduated with a J.D. from the prestigious Boston University School of Law. The visionary leader in the world of asset management held various leadership roles in multiple subsidiaries of Fortress including FMA LLC, Eurocastle Investment, Impac Commercial Holdings, FM Falstaff Advisors, Florida East Coast Railway, Seacastle, Springleaf REIT, and Newcastle Investment Holdings.

Under his leadership and other executive leaders, Fortress Investment Group grew rapidly to manage more than $43 billion of assets on behalf of more than 1750 investors in permanent capital vehicles, private equity, and private equity. He serves at the company alongside Peter Briger and Wes Edens. Randal Nardone has served in the financial industry for decades establishing efficient allocation of capital to profitable developments across the world. He recognizes the point that when capital flows efficiently and quickly, it drives global developments to higher heights of success. Fortress Investment Group was recently acquired by SoftBank.

EOS lip Balm Changing The Way We Do Lip Gloss

When it comes to lip balm EOS Lip Balm is one of the best brands on the market. They are known for their colorful balms and unique flavors. The company has been in business for over 10 years and has really made a name for itself. The abbreviation EOS stands for Evolution Of Smooth lip balm. The container that the lip balm comes in is a colorful egg-shaped container and it is really eye-catching. The company was founded by two gentlemen by the names of Jonathan Teller and Sagiv Mehra. EOS lip balm has beauty bloggers raving about their products and praising the components global growth. EOS Lip Balm has surpassed other well-known companies such as ChapStick and Blistex.

EOS is currently launching a new lip balm that is made of hemp seed oil. The reason why this new lip balm is so good is because of the hydrating effect of hemp seed oil. EOS calls this new hemp seed oil lip balm the Moisture Collection. The new Moisture Collection only has two flavors and they are Hubby Herb and Baked Brownie. Although this new lip balm brand is made of hemp seed oil it does not contain any cannabinol. Before EOS distributed the new Moisture Collection lip balm line they had been brainstorming and experimenting on the idea months prior to its release. The marketing strategy for the product is even more creative because they are distributing this new line in a micro batch strategy. This strategy will have customers rushing into stores to get the new Moisture Collection before it’s gone off the shelves.

Sharon Prince Wants The Public To Explore The Natural Beauty Of Grace Farms

Grace Farms is on more than 80 acres of land and serves as a community center that is able to inspire people as they are surrounded by natural beauty. The Chair and President of Grace Farms, Sharon Prince said that the idea behind it was inspired by the land that it occupies. She finds the land itself to be absolutely awe-inspiring and is happy to be able to share it with so many people to enjoy. Grace Farms is located in Fairfield County and is free to the public.

There are many programs that are offered on-site at Grace Farms and it is open 7 days a week. While there are a lot of activities that are led by Grave Farms, visitors are also allowed to explore and see the beauty that Sharon Prince has become so fond of. One of the things that the public has enjoyed doing at the location is viewing the fall foliage. While visitors are welcome to explore and view things at their pace, there are also guided tours available at Grace Farms.

Sharon Prince founded the private foundation known as Grace Farms Foundation in 2009 in order to improve the lives of people in the community through faith, community, arts, and justice.

The River Building that was built on the site was designed by SANAA who have been the winners of the Pritzker Prize. Grace Farms, a public space that is shared by people and non-profit organizations, was opened in 2015 and has been the recipient of many awards and a lot of praise for not only its design but also the efforts that they make for the community.

Sharon Prince has worked with the foundation that she founded in order to help put an end to human trafficking, violence against women, and child exploitation.

Sharon Prince Grace Farms’s social Media: twitter.com/gracefarmsct

Benefits of Using Fragrance Free Hair Sprays

There are a ton of hair care items out there which you can use for styling. One of which is hair sprays. They’re ending up progressively famous in light of the fact that there are items which don’t have any solid smell or scent. Here are a few advantages of utilizing fragrance-free hairspray:

1.           Makes it simpler to style hair – The primary advantage of hair sprays is that it makes hair styling a ton simpler. You can apply the hair sprays while you’re styling your hair, regardless of whether it’s wet or dry. You should simply splash the product on your hair at that point style according to your preference.

2.           Can also work as a finishing product – Apart from being an item for styling, hair sprays can likewise be a finishing item. It will add sparkle to your hair and make it look thicker than it is. There are even some hair splashes which additionally UV assurance have so you won’t need to stress over sun harm. When you splash these items on your hair, you can shape it as indicated by your loving. Likewise, when you’ve got done with styling, you can utilize the product to give your hair an enduring hold. What’s more, on the off chance that you pick the aroma free items, you won’t need to stress over solid fragrances meddling with your scent.

3.           Easier to work with – Hair sprays are exceptionally simple to work with. Truth be told, they are the easiest items you can use for hairstyling. Simply spray the item on your hair and style it as you wish. You can blow dry your hair or utilize diverse items and apparatuses for styling alongside the hairspray. On the off chance that you discover an item that will suit your hair type, you’ll have the capacity to get every one of the advantages of utilizing hairspray. Hair shower can likewise give your hair an increasingly characteristic, styled look. This while giving a solid hold which will keep going for quite a while.

4.           They can be useful for the hair – We’ve examined hot hair sprays may dry your hair out and maybe the reason your hair is thinning. Obviously, this isn’t valid for all items. There are some great items out there which have hydrating properties. These uniquely planned items won’t harm your hair in any capacity. Indeed, they may even contain fixings which are useful for the hair. If you want this benefit, find a product which will repair and nourish your hair. Such products can help you have healthier hair aside from being excellent styling products. Just read through the product specifications before you purchase so you know exactly what you’re getting.

5.           Holds the hair without the additional weight – Typically, most hairsprays are lightweight. Dissimilar to other hairstyling items, hair sprays are not difficult to apply, and they won’t add any additional load to your hair. This is a significant advantage particularly for the individuals who as of now have thick or wavy hair.

6.           They come in various qualities – This is a standout amongst the best advantages of hair sprays. Since they offer diverse qualities, you can pick a product which will suit your hair type. Likewise, you can pick a hairspray which will suit your requirements. From a soft hold to an extra strength one, there’s a lot for you to pick from.

Article Title: Steve Ritchie’s move to save company reputation

Article Text:

After a series of bad publicity courtesy of John Schnatter’s utterances, Papa John’s is finally on a road to recovery, thanks to a smart move made by CEO Steve Ritchie. In his bid to turn around the fortunes of the company that were fast dwindling, Steve wrote a well-crafted apology letter to customers.

In the letter, Steve owned own up to the mistakes made by John Schnatter courtesy of his offensive utterances. He acknowledged the fact that the words were hurtful to them and that it was regrettable to have come from a person of John’s caliber. However, he was quick to point out to them that the words were in no way a representation of what the company values stand for. Being the leader he is at Papa Johns, Steve said he was sorry and that at no point in time has insensitive language and racism been tolerated at the company.

Steve Ritchie went ahead to assure their customers that it is not only about words but they will be taking action. He specified some measures to be taken in their bid to try and reinstall trust and retain the company’s reputation. One of the measures he spelled out is that they will be looking to bring in external auditors. These experts will audit the company’s diversity, values, and culture. With this, the company will get to understand its strengths and weaknesses. In addition to this, Steve assured customers that they will maintain transparency in all their operations and that everyone was free to hold them accountable in their dealings.

With these, Steve Ritchie reiterated that he will personally be involved in implementing these measures. He thanked all the customers who have been with them all along and hoped that they will remain supportive even during such turbulent times.

With this letter, Ritchie demonstrated a sense of honesty and transparency. Reading the letter, one sees empathy and vulnerability, something that will appeal to the target audience. The fact that he distanced Schnatter’s views from the company have helped save face and this will see more customers understand the situation from his point of view.

End Of Article

The Important Investment Work of Michael Nierenberg

With so many people looking to utilize an experienced investor, there are many to choose from. However, Michael Nierenberg is one of the leading investment specialists in the country. He lives in New York and is the founder of New Residential Investment Corp. The company is focused on mortgage and residential housing investments as well as consumer and mortgage loans. Because of the work that he has done within the field, this has allowed them to feel confident in what they are able to do.

There are a lot of different professional projects that Michael Nierenberg has been doing in the past few years. He is constantly working on these projects to better suit the professionals who are there for them. You are going to want to make use of Michael Nierenberg and his work in order to feel confident in what this is able to do for you. You can also find Michael Nierenberg on social media sites as well as his main website where you can keep updated on what he is all about. He is more than willing to help people out when it comes to any and all of the investment projects that they have going on right now.

Be sure to take a look at what Michael Nierenberg is doing for you and see why a lot of professionals are choosing to use this professional for their own needs. When Michael Nierenberg isn’t working on a variety of projects as well as the company that he owns, you can find him spending time with his family as well as spending time playing sports and traveling. For this reason, a lot of people are choosing to make use of the work and expertise of Michael Nierenberg so that they are able to get the most out of this amazing option. There are a lot of different options available to you and it is why a lot of people are choosing this professional in what they need to do for themselves. This is a professional you can easily trust for yourself and know they are going to work for you.

Michael Nierenberg and His Work within the Investment Industry

There are a lot of people who are making use of professional investors who are able to buy out mortgages and offer consumer loans at affordable rates. The reason Michael Nierenberg has become a popular investor for many corporations and individuals is because of the work that he does within the field itself. Michael Nierenberg is the owner and founder of the ever-popular New Residential Investment Corp, which is a company that has helped to buy out risky mortgages from banks and help people keep their homes despite banks going under. The company also offers consumer loans and mortgages at affordable rates so that you are able to purchase the property that you want without it becoming a financial burden.

The reason so many people choose Michael Nierenberg when compared to other investment experts is because of the knowledge and experience that he has within the field. If you want a professional with years of experience, it is great to know that this expert is there to help in any way that he can. You can check him out on social media as well as his main website. This gives you some information on what he is doing and what to expect when you make the decision to hire him and his company for your own needs. He will be there every step of the way to ensure that you’re satisfied with the work being done.

With so many people making use of a professional like Michael Nierenberg, it is no wonder that he has worked on a lot of different projects and with a variety of different experts. This is a great time for you to take a look at these options and to see why a lot of individuals are choosing this professional in comparison to others. When he isn’t working, you can find Michael Nierenberg spending a great deal of time with his loved ones and enjoying traveling and sports. This is an expert who is helping with a lot of different investment projects to help people get the most out of this expericee when it’s needed.

JD.com Becomes a Procurement Middleman for Chinese Businesses

JD.com is making the tedious task of procurement a much easier chore with its new platform JD Business. The platform connects suppliers and contractors who offer the general means needed to run a company with the actual company’s that require their service. The program not only cuts down on the time allotment for procurement but also allows company’s to save on cost as well. But exactly is procurement?

Procurement is one of those less-than-glamorous aspects of running a business no one pays attention to. Basically, it is the task of supplying the company with all the rudimentary things it needs and finding services to keep the building running. No one really cares who produces the paper, or the staplers on the desk. No one asks about where pens come from or how the water cooler got into the rec room. If the elevator stops working most employees do not think about how it gets fixed the next day. They do not think about who supplies the light bulbs in the fixtures, or who cleans the building after everyone has left. All these little things are the nature of procurement.

Procurement is a arduous task that requires research, funding, and patience. After al most of these services will be used with frequency so a good relationship has to be created. Companies have to pay attention to reliability and overall cost to make sure they get the best. JD.com has decided to become a middleman to this process with its JD Business platform.

JD Business is another example of Jingdong’s RaaS, Retail as a Service. The platform uses JD’s online presence to create a huge marketplace for all a company’s procurement needs. As JD.com is the largest e-retailer in China and a transparent provider of the best money can by, companies can fully trust in the services that advertise through its platform.

About JD.com

JD.com is an e-commerce mega force that serves Asia, Europe, and Australia. The company began as a series of storefronts in 1998 and expanded to the internet in 2004. The company was founded by Richard Liu Qiangdong and remains a forerunner in the field of marketing and advancing technology.

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Isabel Dos Santos Pinpoints Investment Opportunities that Women Should Exploit

Despite all the challenges that women have to face in Africa, Isabel dos Santos that there is still a chance that they will be successful. However, one has to be committed to what they do and spend much time refining their skills. According to Isabel dos Santos, women in Africa have to follow their passion and do what they like. That is the only way they will be able to compete with their male counterparts who are miles ahead.

However, there are other several areas that women need to venture and invest heavily so that they can start recording the necessary success. According to Isabel dos Santos, there are many untapped areas in Africa and Angola to be specific where women can try their luck. One of these areas is investing in digital technologies. Most of the people are yet to access technological advancements in other parts of the world, this is an opportunity that women can use to create a fortune for themselves. Learn more about Isabel Dos Santos at Forbes.


Secondly, agriculture remains to be one of the most important economic activities in Africa. However, food shortage and malnutrition remains at all-time high, which is a clear indication that food produced is not enough. Women should therefore start investing in the modern farming techniques so that they can maximize output. Isabel dos Santos notes that women should not just sit down and watch as men drive the economy. Instead, they should stand up and claim their rightful share.

Besides low food production, manufacturing is another problem in Africa. A considerable number of manufacturing companies have collapsed over the last few years. This has been brought about by lack of raw materials and poor management. Women should increase production of raw materials and help revive collapsed factories. They should also take management and leadership roles in these companies.

Finally, Isabel dos Santos highlights that tourism is a lucrative market that has not been exploited. Women should invest their resources in tourist related businesses, which will enable them to attain the much needed success. Some of the available opportunities in the tourism sectors include hotels and resorts, camping sites, tour guides, tour operators, and entertainment joints among others. Learn more: https://jornalf8.net/2019/isabel-dos-santos-eleita-para-o-ca-da-unitel/