There is no denying that our reliance on the internet has increased exponentially over the last ten years. We conduct business, correspond with family and friends, post pictures, and share our thoughts on a million different subjects. Nearly every move and every word are documented somewhere in cyberspace, and our entire online history is readily available to anyone who can use a search engine.
You must also consider what others are saying about you. Any negative feedback, any complaints or slander that is attached to your name will significantly impact your online reputation and ultimately influence how other’s perceive you. Whether you’re applying for a job or leasing an apartment, you can bet that somewhere someone is typing your name into a search engine to find out more about you.
So what can you do about it?
There are a few ways to protect your online reputation, the most obvious being careful consideration of what you share and post when on the internet. That is something you can control.
But for everything else you will want to consider using Search Engine Reputation Management (SERM). Simply put, SERM operates on the same principles as Search Engine Optimization (SEO). While the goal of using SEO is to increase traffic to your website by ranking you higher in search results, SERM does the opposite and pushes older and outdated content further into the pile. Companies like SearchCleanup.com use tools like SERM to clean bad business reviews and negative articles so that when somebody searches for you, more current (and hopefully positive) results are at the top of the list.
It is so important to monitor your internet reputation regularly. Make it a habit to Google yourself or your company at least once a month to stay current on what is being said and shared. If you do come across damaging publicity or slander, SearchCleanup.com can help redirect search results and reduce negative visibility.