Businessman Adam Goldenberg saw the writing on the wall a long time before others even began to play catch-up. He and JustFab co-founder Don Ressler noticed how fashion and lifestyles were changing, so they brought modern shopping to the forefront.
Most people are so busy these days, the quick fix is necessary, and when it works well, it flourishes. Take JustFab, for example. The hugely successful online subscription fashion retailer sells shoes, denim, handbags and jewelry through a unique, personalized shopping experience on vbprofiles.com. The company boasts a VIP shopping community that spans the globe with four million members.
Women have become addicted to the brand JustFab has developed in style, price and quality. Adam Goldenberg believes that e-commerce will benefit the fashion industry in the next two decades, creating superb brands like his online.
He and business partner Don Ressler are not turning their backs on retail, because the action still exists there, albeit on an increasingly smaller scale. In fact, JustFab has 10 test retail stores sprinkled across the country, and according to Adam Goldenberg, JustFab is doing amazingly well in that fashion arena, also.
The pair plan to open 75-100 new JustFab retail stores across America within the next three to five years. Both gentlemen believe that some people really want to touch the merchandise, try it on, like shoes and jeans and see how good it looks in person.
One key to the success of developing a popular e-commerce brand like JustFab is through a sharp focus on trends and what the people really like purchasing. Adam Goldenberg says that the in-house and production of JustFab items are all done in Los Angeles. As he tells, BuiltinLa, his talented team both designs and manufactures the JustFab products themselves which helps them maintain a superb quality at a cheaper price and greater value to their VIP members.
It’s only $39.95 a month to maintain a membership in JustFab, and VIPs always see a 30% markdown off retail each time. Plus, there are incredible perks, discounts and special sales for the fashion-obsessed. If a member decides not to shop, they can “Skip the Month.” See: http://www.fabletics.com/about
Famous faces enjoy shopping online with JustFab, because the quality and on-trend pieces are fun, flirty and fabulous, even on the red carpet. Stars like Emily Blunt carry JustFab clutches to Hollywood events and Emily Smart and Adrienne Bailon hang out in their cool shoes.