Dynamic Retail Leader Kenneth Goodgame Drives Profitable Results

Principal Executive Kenneth Goodgame is a dynamic retail leader with over twenty years of experience in the industry. He has held a wide variety of positions ranging from Hardlines Merchant to Senior Vice President and holds a Bachelor of Science in Marketing from the University of Tennessee.

Kenneth Goodgame has been directly responsible for increasing year-on-year revenue and profitability from his earliest experience as a Hardlines Merchant right through to his current executive position at True Value. His first position was as a Hardlines D28 Merchant for Home Depot from 1995 to 1999. In that role he directed merchandising operations for the company’s Southern Region as it expanded at a rate of 220 new stores per year. He was later promoted to Director of Proprietary Brands and served there from 1999 to 2001. In that time he engineered and executed a major manufacturing partnership with John Deere and added $100 million to overall revenue. He also increased profitability by creating the RIDGID brand wet-dry vacuum series, revamping the Husky and Workforce product lines, and creating the 20 SKU Husky Air Tool program that secured a dominant market position over Sears by 2002. Mr. Goodgame’s final position with Home Depot was as Senior Global Product Merchant from 2001 to 2002. He wasted no time increasing gross profitability by the millions by adding new product lines, offering Toro-branded snow equipment in retail stores, and improving purchasing incentives through a comprehensive rebate program tailored to power equipment engine suppliers.

Mr. Goodgame advanced in his career with Newell Rubbermaid and served them from 2002 to 2007. His first role was as President and General Manager of the Rubbermaid Cleaning Division. He achieved results almost immediately and turned around a failing enterprise into a profitable venture within the first year. He went on to secure the Division’s long-term success by forging profitable partnerships with Wal-Mart, integrating its commercial and consumer units, and expanding its overall product catalog. He was promoted to President and General Manager of the Bernzomatic Division in 2004. He achieved 94% growth over his unit through the addition of many new product lines, and the acquisition of a profitable competitor. He was promoted to Senior Vice President in 2006. He led growth through innovative national ad campaigns, the addition of new product lines, and the minimization of losses.

Mr. Goodgame moved on to Techtronic Industries North America in 2008 as President of both Baja Motorsports and Direct Tool Factory Outlets. He added millions of dollars to the bottom line, oversaw the addition of 30 new stores, increased service fulfillment rates from 65% to 90%, and delivered his division’s first profitable year. He transferred to Ace Hardware Corporation as General Merchandising Manager in 2010. That role solidified his executive experience by placing him in charge of all profit and loss results rated in the billions. He focused on overall profitability by overhauling the Craftsman offerings, reducing expenditures by eliminating weak product lines, adding high-margin offerings to stores, and redesigning private label branding. Mr. Goodgame launched into his current role as SVP CMO at True Value Company in 2013. He is responsible for full profit and loss results accounting for billions of dollars. He has reinvigorated the company by eliminating under-performing staff, restructuring inventory management, adding new SKUs that have a history of profitability, and launching the “New at True Value” 4 SKU end cap program.

Mr. Goodgame is an expert in marketing, sales and retail merchandising. He provides high-quality industry-related articles on his website KenGoodGame.com. His comprehensive experience in the retail industry is sure to be an asset to any company wishing to employ him.

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