Few entrepreneurs in America today have had such success in as many startups as Don Ressler. To date, Mr. Ressler, through his various business ventures, has generated over $1 billion in sales. Additionally, he has helped raised over $100 million for the internet companies he has guided.
Ressler’s first start up FitnessHeaven.com was hugely successful before its purchase by Intermix Media in 2001. The acquisition meant that Ressler would team up with Intermix COO Adam Goldenberg to come up with Alena Media. Ressler and Goldenberg went on to make hundreds of millions of dollars through Intermix’s e-commerce and advertising arm. This success attracted interest from media conglomerate News Corp who acquired Intermix in 2005.
Departure from News Corp
Although the e-commerce business was a very lucrative one, News Corp did not seem to be much interested in it, even after acquiring Intermix. As this had a passionate investment by Ressler and Golden Berg, the two iconic leaders decided to begin a new venture that would allow them to pursue their interests. They set up a new company, Brand Ideas. Later, Brand Ideas was rebranded to Intelligent Beauty. Intelligent beauty brought in Dr. Alan Hirsch to help in the development of two products, DERMSTORE and SENSA. The two products are among Intelligent Beauty’s bestselling products, millions of dollars in profits for the company. DERMSTORE is a skin care product while SENSA enhances weight loss.
Intelligent Beauty footed most of their expenses during the initial two years of its creation. In 2008, the company received $43 million from Technology Crossover Ventures to finance some of its activities. Two years later, Intelligent Beauty continued its expansion activities through the launch of JustFab. At the helm of JustFab was Don Ressler. In the years following its start, JustFab secured more than $100 million in funding. By the end of 2011, JustFab had received more than 4 million members. Less than half a year later, this membership had surpassed the 6 million mark. JustFab then purchased a children’s fashion subscription site, FabKids in 2013 and European e-commerce site The Fab Shoes. The acquisition led the addition of members in Europe to over 3 million. Other subsidiaries of JustFab include Fabletics, which is an athletic wear site and ShoeDazzle. In September 2013, JustFab opened their first store to serve its European customers and took their services offline.
The future for Intelligent Beauty
Intelligent Beauty continues to serve millions of satisfied customers in many parts of the world. Its rapid growth is the result of the company’s focus on how to best meet their customer’s needs innovatively and affordably. With the visionary leadership of Don Ressler, the company’s future looks as bright as it has ever been.