Honey Birdette is a high-end Australian brand that has just launched its US e-commerce site and has plans to expand its three UK stores into 40 by the end of 2018.
Eloise Monaghan came up with the brand in 2006 and decided to launch the site after experiencing a 374% increase from US online sales. She hopes the site will help to enhance the experience of the shopper with faster delivery, easier returns, and more product range. There is even free shipping available on orders over $50.
Honey Birdette is expected to expand its market into the US and is wanting to expand its UK store count. The first Honey Birdette store opened outside Australia last year in London’s Covent Garden, with two more stores in Leeds’ Victoria gate and a store in Westfield White City.
Honey Birdette is expected to expand its store count by 10 in the UK at Leeds, Westfield Stratford, Liverpool, and Newcastle, and has 40 additional stores in mind for the end of next year. In Australia, Honey Birdette has 55 store locations and is expected to expand into Europe.
Honey Birdette was born in 2006 when two friends were discussing how they were frustrated at not being able to find the lingerie and bedroom items that they desired. they just weren’t on the market. So, they decided to take matter s into their own hands and came up with Honey Birdette.
Honey Birdette is not your average lingerie store, but rather a sensual experience. When you walk into a Honey Birdette store, you will notice that it is decorated with lush accents and you can even get champagne as your browse their collections of tantalizing products for the bedroom. You will find everything you ever dreamed of from massage candles, to very exotic perfumes.
For more information follow Honey Birdette on Facebook.