When you are standing in line at the checkout line of beauty stores, drug stores or supermarkets, what brand of lip balm do you tend to pick? Do you reach for the original flavor of Chapstick or do you look for Blistex? If given the choice between these two and EOS, which brand do you choose? For most consumers, the answer is simple. It’s usually EOS. Why you ask? Well this is why:
EOS is consumer friendly and is better for you than most other brands of lip balm.
Not only is it consumer friendly, it is also a leading seller because it offers a variety of different flavors. If this is still not a reason for you to pick up EOS, what about the fact that you are less likely to loose it when compared to other brands. Cool story here at thebrotalk.com.
Before EOS went on the market, it was decided that consumer panels would be used to find the best ideas for creating a leading brand of lip balm. It asked consumers what they didn’t like about their original choice of lip balm. They asked the questions that everyone else didn’t ask. They wanted to know what they could do differently to make consumers more apt to purchase their lip balm over other brands. The answers they were given were what helped them to become as successful as they are.
Have a glimpse of this cool website, http://www.frenchtribune.com/teneur/25365-eos-lip-balm-secret-mastering-french-girl-beauty.
The leading competitor of lip balm and chapsticks is Burt’s Bees. The second best selling brand is EOS, see products here. They outrank Blistex and Chapstick in all categories. They choose to listen to consumers and because they did this, that is how they managed to outrank all the other brands except Burt’s Bees.
If you are searching for a lip balm that is plain, in a tube and can be easily lost in your purse, then EOS is not the brand for you however if you are looking for something unique, flavorful and easily found in a purse, EOS is just what you are looking for.
Check EOS’ official twitter.com page for more updates.