EOS is known worldwide by their brightly-colored spheres of velvety lip balm, but- as with most companies- they didn’t start out as the trusted household product we know it as today. It started 8 years ago with the goal to completely break the lip balm industry, which hadn’t had a change in almost 100 years. EOS wanted to take a unisex product and market it towards women ages 25-35 that were style conscious, since finding out a majority of consumers fit that demographic. They teamed up with beauty bloggers and well-known YouTubers to get people talking about and trying their product. The idea was to “Create an emotional connection with the user, rather being simply another commodity.” Click frenchtribune.com to read more interesting related articles.
EOS also wanted to be able to compete with classic lip balm products, so they used all organic ingredients. In an industry that is constantly evolving to fit the needs of more environmentally conscious consumers, EOS has just released two new flavors of wax-free, vegan lip balms. EOS Crystal include 5 natural oils- aloe, avocado, coconut, castor and sunflower oils- along with their staple Shea butter. The new lip balm is called “Crystal” because unlike their previous wax formula that left the balm opaque, EOS Crystal is wax-free and has a clear appearance. Even though the formula has changed on the inside, the classic EOS sphere isn’t going anywhere. More fantastic articles here.
You can find the 2 new flavors (Hibiscus Peach and Vanilla Orchid) along with the classic EOS variations in the beauty aisle of any of your favorite stores like Wal-Mart, Walgreens, Target, and Ulta.
You can also buy EOS lip balms and their other products directly off of their website (https://evolutionofsmooth.com/)