The Latest EOS Craze

EOS recently announced the release of its newest range, the Crystal Lip Balms, to fans via its Instagram page. The lip balms, retailing for $5.49, are named for their crystal-clear color and come in either Vanilla Orchid or Hibiscus Peach, order these lip balms here on Loaded with essential oils, the lip balms promise to glide smoothly on your lips and to leave them soft and hydrated without any chance of stickiness due to the new vegan, wax-free formula. With a twist on the brand’s iconic spherical packaging, the Crystal Lip Balms take a more triangular shape which, in combination with their clear color, make them look more like crystals than something you should be coating your lips with.

EOS, or ‘Evolution of Smooth’, known for their natural lip and skin care products, has released highly popular lip balms, hand lotions, body lotions, and shave creams which are hypoallergenic, dermatologist tested and gluten-free. EOS products are sold world-wide by many major retailers, making them easily accessible to almost everyone.

Since the launch of its first product, the brand has only gained popularity. Its twist on the typical Chapstick-style lib balm tube and basic flavors made it fly off the shelves almost from day one. Prior to their first release, many were hesitant as to whether the company’s idea was unique enough to actually make them successful in an industry where there was already so much competition. But, low and behold, EOS quickly came out at the top of its game, quickly earning its name as a $250 million company. EOS has proven that as long as your idea is unique enough, you can be successful in a market people think already has too much competition.

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