Get To Know The Person Behind Bumble, Whitney Wolfe

Whitney Wolfe, founder and CEO of the app Bumble, was born in Utah in 1989. She married Michael Herd in 2017. Wolfe graduated from Southern Methodist University with a degree in International Relations. In 2012, Whitney Wolfe co-founded Tinder with her then boyfriend Justin Mateen. She left Tinder in 2014 after filing a sexual harassment claim against the company, which was settled with Wolfe receiving $1 million.

Initially, Wolfe did not plan to work on dating apps again after leaving Tinder. After being contacted by Badoo founder, Andrey Andreev, a few times, she came up with Bumble. Andreev would own 79% of Bumble, while Wolfe would own 20% and serve as the CEO. Bumble is a dating app in which the women are the ones that need to engage with their match up first. If they don’t swipe right or converse with their matches in the first 24 hours then the match disappears. The app was launched on December 2014 and currently have over 35 million users. It is the fastest growing dating app and by 2017, the company made $100 million in revenue. Currently the company has a valuation of over a billion.

With the popularity of Bumble, it soon caught the interest of Match Group. Match Group, which owns OKCupid and Tinder, offered to purchase Bumble in 2017. Whitney Wolfe turned down the $450 million offer as well as the following $1 billion offer. Even after many talks, a deal could not be reached between the two companies and Match Group decided to sue Bumble for trademark infringement in March. Whitney Wolfe in turn, counter sued Match Group for $400 million in damages. Despite the ongoing lawsuits, Bumble has continued to grow its user base and has since gained 5 million users.

In addition to Bumble, Wolfe also launched Bumble BFF, which focuses on finding friends and then Bumble Bizz, which helps women network their careers. Recently, Whitney Wolfe has joined the board of Imagine Entertainment. The chairman of Imagine Entertainment, Brian Gazer, praises Wolfe for her brilliance and thinking, adding that she’ll bring a new perspective to the board.

Leave a Reply

Your email address will not be published. Required fields are marked *