JHSF is a high-end real estate developer and manager. They incorporate both residential and commercial properties in Brazil. They also have properties in Punta del Este, Uruguay as well as both Miami and New York City in the United States. They were founded 42 years ago in Sao Paulo.
They have four business units at JHSF. These are incorporation, shopping malls, Fasano Hotel & Restaurants, and international executive airport. The two Fasano hotels are in Sao Paulo and Miami. There are 15 five-star restaurants with the first one opening in June 2014.
Their largest property is located in Sao Paulo. this is the Cidade Jardim Corporate Center, completed in 2007, and the center of luxury in Brazil. It includes Park City Garden which is a collection of nine residential towers. There is also City Garden Corporate Center which has three office towers. Also included is Shopping Cidade Jardim which contains 180 exclusive brands like Balletto, Aquazzura, Jimmy Choo, Brookfield, and Gucci.
Overseeing operations of JHSF is José Auriemo Neto who is the chairman of the board. JHSF was started by his father and he started working at this company in 1993. When he was the top executive he was responsible for their first entry into the world of retail and shopping malls. He is a graduate of the Armando Alvares Penteado Foundation University.
José Auriemo Neto also moved JHSF into being a luxury property developer. He saw there was unmet demand for this property sector in Sao Paulo and that his company could fill this gap. When he identified the area he wanted to build Cidade Jardim Corporate Center his father didn’t think it was a good idea because of the area José Auriemo Neto proposed, Marginal Pinheiros. At the time this was on the edge of the city and not a very nice area.
José Auriemo Neto drove his father out to the location and showed him what the layout of this center would look like. After his father agreed to what he was proposing he went to build the largest real estate project ever attempted in Brazil.