JD.com has been well-known for being at the cutting edge of new technology in the world of e-commerce. As the world’s largest retailer, it depends on the latest technology to support its giant infrastructure. The company serves over 300 million people across China, and it makes many of its billions of deliveries within one or two days. It is already using drones to make sure it can deliver to 99% of China.
JD.com has now turned that technology into a way for children in China to stay safe. Parents in China are familiar with the children’s book “Ich geh doch nicht mit Jedem mit!” (“I’m not going with everyone!”) by Dagmar Geisler. It has been a way for them to start the discussion with their children on how to deal with various situations.
JD.com is now adding some of its technology. JD.com has been using Augmented Reality for a while. It has been a way for people to interact with their shopping experience, and it has been used to help with clothes and make-up. That AR is now a part of the children’s book. When parents buy a hard copy of the book, they will also receive AR versions of 4 new scenarios. They are all presented by Lulu. She is the animated narrator of the four new stories. She is a fun and entertaining way for children to learn about a very serious issue.
Parents will love the way that Lulu keeps their attention, and by watching the stories, children can learn about problems in a safe and fun way. JD.com will continue to be at the forefront of the latest technology, and it showed people much of it at the 2019 CES in Las Vegas, but the company is just as focused on using the tech to help children and parents stay safe.
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