Victoria Doramus the Marketing Diva

Victoria Doramus is a well-known marketing analyst. She is an expert at brand strategy and market trend forecasting. She has worked with many leading companies as a writer and editor. She has analysed global marketing trends in many professional publications.

Victoria Doramus studied contemporary design at the Sotheby’s Institute of Art in London. Her focus was studying fashion history at the institute. She earned her BA in journalism at the University of Colorado at Boulder with an emphasis on advertising copywriting.

Victoria Doramus started her career as a freelance ghostwriter. She has contributed articles without taking credit to many well-known fashion journals and magazines. Her first job was as a personal assistant to a TV and film director. She later became the lifestyle trend editor for the Los Angeles based TRENDERA. She later worked as a youth market trend analyst at the Creative Artists Agency, The Intelligence Group in Los Angeles, California. From May 2006 to May 2007 she was the Assistant media planner in the Los Angles based Mindshare where she was responsible to build a client print media plan.

Victoria Doramus has vast experience in identifying marketable fashion and lifestyle brands. She has identified marketing trends that will influence particular markets. She has not only contributed articles to promote lifestyle and fashion products but has also written the content for blogs. Checkout her latest Tweet here.

The expertise of Victoria Doramus as a marketing analyst is proven by the high profile positions she has held in various well-known creative advertising agencies and companies.

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Ryan Seacrest- The Shining Prince

Ryan Seacrest is always trending for being the Hollywood busiest man, and he recently became among the notable stars by earning his name in the famous Hollywood Walk of Fames. He is a producer who won the Emmy-award, and he is known to leave an impact in every place Ryan steps. Ryan had a life dream of becoming a DJ and a famous one, but he has overtaken his goals by becoming the most successful person in the industry of entertainment.

Ryan Seacrest has been a long time host of the famous American Idol, and he welcomes the country with a big and bold smile. The show launches the aspiring singers to the public and into the superstardom, and it’s on its 16th season with Ryan taking the lead with his charming and unique hosting voice.

The American Idol launched Ryan Seacrest career to the entertainment industry, and he always had the honor of announcing the Idol winner and also crowning of the American greatest artists like Ruben Studdard, Kelly Clarkson, and Carrie Underwood. After the cancellation of American Idol by Fox, Ryan decided to team up with Kelly for a live daily talk show on ABC. He becomes the first Kelly permanent co-host of the retiled show Live with Kelly and Ryan’s. Ryan Seacrest relocated to New York City to co-host with Kelly on ABC Network, and he received a contract to host the 16th season of Idol.

Ryan Seacrest power to Multi-task has seen him build a New Distinction of the Menswear line offering a lifestyle of iconic and tailor-made looks ideal for everyday man. The brand has made an invertible success in the fashion industry targeting the designer choices of musicians, celebrities, and A-list actors. Ryan Seacrest love for radio has seen him launch the On Air with Ryan Seacrest a Live Radio Show on secrets and news of celebrities and much more. Seacrest has a giving heart, and he began the Ryan Seacrest foundation with the core aim of helping those in need with his money and time. The Foundation provides healing to children who are hospitalized through creative outlets exploring the television, media, radio, and media high-tech centers. The foundation also offers journalism sponsorship on broadcast media.

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How eos Took on Lip Balm Juggernaut Chapstick

For years, buying lip balm meant going into the store to buy a tube of Chapstick. While there have always been competitors on the market, none of them have found the success that Chapstick has. However, eos came along and proved that the lip balm industry is big enough for more than one juggernaut.

The Evolution of Smooth

EOS stands for the Evolution of Smooth. It has been out on the market since 2006 and can be found in superstores all over the country, including Target and Walmart. Even drugstores such as Walgreens sell the lip balm. Part of the success of eos has come from endorsements from celebrities. Kim Kardashian, Christina Aguilera and Miley Cyrus are a few celebs who have been caught on camera using eos products. Allure and Cosmo are often caught writing articles about this lip balm company, raving about popular flavors such as grapefruit and honeydew.

For the first time ever, the founders of the company speak up about their business strategy and how they turned a no-name lip balm into a $250 million brand that rivals Chapstick and other brands that have been around much longer, such as Blistex and Burt’s Bees.  Click on for details.

Kline Research

According to Kline Research, eos has seen huge growth in the oral care sector. The company sells nearly 1 million units of lip balm every week. The research group also shows that the lip care industry is expected to grow to over $2 billion by 2020. This growth is mostly driven by consumer desires for organic products, which is what eos focuses on.

When speaking about the product, the co-founder of eos Sanjiv Mehra said that they deliberately withheld information about it. He pointed out that, as the company has grown, they believe it’s very important that customers know more about it and what it stands for. After all, it’s their vales that have propelled it to the top.

Losing the Tube

One way that eos has stood out among other products on store shelves is getting rid of the signature tube containers that so many other lip balms come in. They wanted a container that reached out to the main demographic of lip balm, which is women. This included creating a container that engaged all five senses. This means the packaging needed a soft, round look that felt good when consumers picked it up. They also wanted the packaging to be colorful. The founders even went as far as to give the container a satisfying click when consumers close it. Finally, they wanted flavors that tasted good. All of these elements came together to create the revolutionary container that eos is known for.

Creating a Buzz

Now that eos has created a buzz in the industry, it continues to push forward to stay at the forefront. It does this by marketing to Millennials, which represents the majority of its customer base. It has built a large social media presence, which includes over 7 million followers on Facebook. Just a new picture of an eos product gets more than 40,000 likes.  Visit for info on EOS products.

All in all, this strategy has paid off for eos. In 10 years, it has become one of the biggest players in the lip balm industry. Over 1 million lip balms are sold every week, which is more than what the company sold the whole first year it was in business.

For full details about EOS, visit