Greensky Credit creates new business model for lending

GreenSky Credit has been operating since 2006. It was in that year that David Zalik, a child prodigy and serial entrepreneur, had an idea that would potentially allow merchants to increase their sales on big-ticket items by billions of dollars each year. Zalik knew from operating a previous e-consulting business that merchants like Home Depot, Benjamin Moore and other sellers of high-end home remodeling, furniture and other items often lost sales due to the simple fact that customers were not competent at assessing the likely price tag on jobs they wanted to do.

The solution Zalik came up with was to facilitate true instant loans at the point of sale. But unlike other forms of retail financing, like in-store financing or installment plans, the loans that Zalik envisioned would be able to be approved at the job site or on a sales call. With this idea in mind, he founded GreenSky Credit in 2006. The model quickly proved itself.

Unlike other fintech startups, GreenSky Credit does not keep any loans on its books. In fact, it doesn’t even really originate loans. The only thing that GreenSky Credit does is line up customers with its partner banks. This incredibly simple model might be easy to write off as being trivial, being an already saturated market or not having a large enough total available market. But Zalik’s genius lay in seeing the huge potential that still existed for high-end loans on niche retail products for customers with excellent credit.

The majority of GreenSky Credit’s customers have excellent FICO scores, usually above 700. This means that the risks that banks incur on these loans tends to be minimal. It also means that from the customer’s perspective, GreenSky can make highly enticing loan offers. Usually, the loan offer that the merchant makes to the customer through the GreenSky interface involved no money down, no payments for a year and zero interest for an introductory period. Zalik says that the vast majority of customers pay back their loans in full before the higher rates and payments kick in.

All told, GreenSky is currently valued at more than $4.5 billion and is murmurring about a possible IPO.

Madison Street Capital’s Success in Merger and Acquisition

Madison Street Capital is a global investing banking firm with a known reputation for exemplary service in private equity, business valuation services, merger and acquisition expertise, venture capital services and corporate tax planning services. The firm commits itself to providing services integrated with excellence, integrity, and leadership to both public and privately owned businesses. The company’s focal aim is to ensure that clients successfully secure a position in the global market place.


Located in Chicago IL, Madison Street Capital advisors have been in operation for 12 years, amassing adequate experience to provide professional financial services. As a middle market investment banking firm, Madison Street Capital understands that every client is unique and requires careful analysis in addition to certain recommendations on the best buyers’ for appropriate financing. The firm works through providing their clientele with capitalization structures that are aimed at improving the client’s potential. The firm has a global-base network of offices based in Africa, Asia, and North America. Learn more:


In recent news, Madison Street Capital played a central role as a financial advisor to Sterling Packaging in Selkirk, Manitoba. The firm was successful in arranging for a growth equity investment for Sterling Packaging. Founded by Jim and Debbie Hickson, the packaging company is a leading manufacturer of folding cartons with shipping destinations worldwide.


The transaction was spearheaded by Madison Capital’s Senior Managing Director, Jay Rodgers. He complimented the packaging company on their efforts of securing a good client base and building a scale business.He also added that the firm’s clients would serve to benefit from the merger with Druid Capital Partners, an investing company that is funding the operation. Managing Partner with Druid Capital, Martin Holt expressed their excitement in partnering with the Hickson. Learn more:


Druid Capital Partners is an investment company that is solely focused on investing in private enterprises located in the Southeast. Founded in 2015, the company works with industrial, manufacturing and distribution companies.


Madison Street Capital reputation in providing expert advice in mergers and acquisitions played a vital role in ensuring the successful merger between Sterling Packaging and Druid Capital. The merge serves to benefit Sterling Packaging Company in expanding the company. Learn more:


For owners of a middle-market business, identifying the right financial advisor is not an easy task. The market is full of investors promising to deliver on excellent services. Madison Street Capital is committed to its clients through gaining a reputation as the leading provider of financial advisory and services in the middle market business sector. Learn more: