Gustavo Martinez Revolution in the Marketing and Advertising Industry

Over the last 35 years, Gustavo Martinez career has revolved within the marketing and advertising sector. During this period, he oversaw the creation of captivating ads in some of the prestigious firms. Thus, the ads have become the touchstones of the pop-culture. Working in this industry, Gustavo served as the CEO in a world leading marketing company J. Walter Thompson.

Similarly, he worked in other companies whose names are venerable within the market industries Ogilvy and Mather and McCann Worldgroup. Before this, his debut began in Henkel and Price Waterhouse. On a recent interview, the experienced marketer graciously offered some of his insights in the dynamism if marketing concerning the future.

While asked why he had decided to take a diversion outside the scope of traditional marketing, he said that consulting could play a significant role in the marketing future. According to Martinez, this is a shorthand way of staying as an independent contractor in marketing. Thus, providing high-end services as a single body. Therefore it has the turnout that consulting has always been the advertising industry cornerstone since the beginning. Through regular testing, this model has proven to bore high-yield results in the marketing industry in the coming years.

Before serving as a CEO, he ventured more into marketing in several companies. Also, he termed creativity as a significant asset in the advertising and marketing industry. In this sector, it’s a different process from other areas where the due process is defined, well established and perfect. In these sectors, they will require formulaic and repetitive trends in managing their businesses. While in the marketing industry, the direction is the opposite of that.

The agencies will have broad artistry procedures in developing captivating ads. Therefore he has spent most of his career overseeing the marketing insights of other companies — all in all, the engine to any marketing business is the ability to being creative. As the world continues to grow, the number of creative geniuses continue to develop. However, these experts work well as consultants rather than marketers themselves. Thus, making the consultancy model work so well in the advertising industry. Read more: Gustavo Martinez | Crunchbase and Gustavo Martinez | Ideamench

To accelerate his business, Gustavo Martinez is working on a unique project with the UV Business Accelerating Company. With the fact that starting up a company is brutal and stochastic, a large percentage of such companies will always fail. With close observation, the products are, and the advertising methods are changing.

Thus, instead of venturing in marketing, this chooses to accelerate the growth of these young companies. They are helping such companies learn more on analytics-based insights, use of innovative technology, functionality and user experience. They are hoping to improve on the success rates of these companies to 90 percent with marketing optimization. As such, develop the error and trial methods.

Learn more about Gustavo Martinez:

“Renovia and Marc Beer: Helping People Suffering From Pelvic Floor Dysfunctions “

Marc Beer is an individual who recognizes needs that are more than himself and has created wide efforts in order to help people in need. Marc Beer started his company, Renovia Inc, and the company is focused on providing medical care to people who are suffering from Pelvic Floor Disorders.


Pelvic Floor Disorders is a general term for a variety of dysfunctions that concern the pelvic floor muscles and ligaments. These muscle dysfunctions or impairments can be caused by injuries or old age. Signs of pelvic floor dysfunctions include pelvic pain, pressure and pelvic discomfort. Pelvic Floor Disorders can manifest in painful bowel movements, difficulty urinating, struggle in basic physical movements and sexual difficulty. Pelvic Floor Dysfunction is usually caught on by people who are entering a more mature age. Although, Pelvic Floor Dysfunctions more commonly affects women of old age.


Marc Beer and Renovia is completely committed to providing medical services and pharmaceutical products in order to provide a better quality of life to people who are suffering from Pelvic Floor Dysfunctions. During their last rounds of investments, Renovia has closed a 32 million dollar investment deal and has gained another 10 million dollars in venture debt. All of which will proceed to innovations and further developments in the specific medical care required for Pelvic Floor Dysfunctions. Renovia’s very first product, Leva, has received its approval from the Food and Drug Association in April of 2018.


One of the long-time solid supporters and investors of Renovia is the Longwood Fund – who are also included in the last round of funding that amounted to $32 million. The Longwood Fund is led by New Yorker Advisors and Missouri-Based Ascension Ventures. The funding that they provided will be utilized in developing, testing and for the critical trials of four more therapeutic and diagnostic products, including Leva. Learn more:


Renovia and Marc Beer are beyond grateful and excited that there is a group of investors that are fully supportive of what they are doing. They are very grateful to have teams and groups of leading healthcare investors who share their dream of providing better medical care and providing a better quality of life for the millions of women who are suffering from Pelvic Floor Dysfunctions. With Renovia’s fast paced developments under the leadership of Marc Beer, they are sure to innovate and develop new treatment options for their clients in no time. Renovia is utilizing every available technological tool there is to provide a digital health platform to their customers which contain valuable data to inform them about the available treatment potions. The more that there is available information and data on pelvic floor dysfunctions, the deeper understanding there is to it, the more that they can drive down the costs in the long run.


Graeme Holm is Australia’s Financial Guru

The Infinity Group Australia is a financial services company co-founded by Graeme Holm in 2013. In 2018, Mr. Holm and his company received the AFR (Australian Financial Review) Award for Innovation. The award is given to the companies rated in the top 100 for providing innovative solutions and the Infinity Group consistently made the list. It is rare that such a young company is recognized in this way but Graeme Holm set out to solve specific customer problems and he quickly accomplished his goal.


Graeme Holm worked in the financial services industry for 17 years and eventually became frustrated with the one size fits all solution that he was forced to sell. He began doing research and learned that most Australian families had major debt and lived paycheck to paycheck. The standard solutions were generally inaccessible to these individuals and the lack of financial planning was an obstacle that most could not overcome on their own. He realized that most of the community could benefit from financial consulting services that would help them manage their overwhelming debt.


He began the Infinity Group Australia to implement his idea of financial coaching.

He first paired a customer with a consultant so that the two could work on a customized plan for debt reduction. The coach created a budget to concentrate on the priorities and found financial tools to ensure that the debt could be paid off as quickly as possible. The coach also made sure that the customer understood the plan and was held accountable for following the budget. The most important aspect of the service is the ongoing support provided by each coach. The customer is always supported and receives personalized counseling to monitor progress and help manage any financial emergencies.


Graeme Holm treats his employees exactly the way he treats his customers. Business is conducted in a collaborative environment where all innovative ideas and solutions are welcomed. These strategies are reviewed at staff meetings and everyone is invited to share their input. With all employees on the same page, new strategies, products, and services can be implemented quickly because there is very little hierarchy and even less red tape. This leads to an extremely efficient operation. Learn more:


The work day is a long one for Graeme Holm. He never leaves until he outlines the five transformational activities that he will accomplish the following day. He tackles the most difficult first and works until all the daily goals are completed. He understands that creating a system to alleviate individual debt contributes to more comfortable lives and healthier communities. That commitment was honored not only by the AFR but also by the IQPC who rewarded the Infinity Group with their 2018 Customer Service Management award.


Clayton Hutson: The Story Of Success

Clayton Hutson is no doubt the go-to sound engineer, tour and event manager, and music producer. His services are widely sought by high caliber artists such as Rihanna, Jay-Z, Killers, Marilyn Manson and James Arthur. He has successfully organized events and tours for mega-churches, universities, sports broadcasters, and cruise ships. This article will explore the secret behind Clayton Hutson’s success in tour management.



Clayton Hutson relies on state of the art sound mixing technology such as the SD7 console. This technology meets his need for quality, speed, and reliability. It is also convenient to carry, as it is not bulky. Investing in technology means that Clayton exceeds his clients’ expectations, and the audiences are thrilled by the staged productions.



While organizing the North American summer tour with James Arthur, Fitz and the Tantrums, VER designed an automated video, audio, and lighting system for Clayton. The nature of the event demanded high automation and safety standards, and that is why he needed the best technology.



The Honda civic tour of North America was staging shows on amphitheaters and arenas. Automation was necessary to make the system fit into any of the performance stages. There was also need for a quick change of the stage setting, hence the need for an automatic system that did not compromise on quality. Clayton’s decision to invest in a newly designed automatic system paid off as the quality of the audio remained consistent regardless of the venue.



Working with reliable sound system providers has earned Clayton a reputation among high profile artists. Using the SD7 console technology from DiGiCo, he organized major tours for Lady Gaga, Jill Scot, Neil Young, Taylor Swift and many more in summer. Technology allows him to experiment with new ideas to meet the demands of different locations such as the high sea, small stages, arenas or sports stadia.



Clayton Hutson works with a highly qualified and professional team. Decisions are made after consultations with the members. Each member is an expert in an area, and their shared output contributes to the success of the projects they undertake. For instance, the decision to outsource an automated system from VER was arrived at after deliberations. Brian Jenkins, a programmer, and AJ Pen, the director, work on lighting. Kyle Fletcher helps with PA and stage technical issues, while Sean Henry works at sound engineering. Learn more:



With his experience in organizing and managing tours of varying magnitude, Clayton has mastered the art. He is always up to the challenge and ready to venture into new areas and try out new technology.

Jeff Schneider is a Giver

jeffry schneider casual

We’re all familiar with the old adage, “it’s better to give than receive.” The well-known saying is actually adapted from a bible verse from the book of Acts. The direct quote is, “In everything I did, I showed you that by this kind of hard work we must help the weak, remembering the words the Lord Jesus himself said: ‘It is more blessed to give than to receive.’” This quote sheds light on an important but rarely described attribute of giving. While altruism is often described as noble and good, it’s uncommon to hear it discussed as laborious; nevertheless, it is. Even though using your personal time to help others is no easy feat, it is incredibly rewarding. Jeff Schneider understands that helping others is hard work, but he doesn’t shy away from the challenge. He’s happy and eager to give back and help his community.

While some people find it challenging to help others seeking wellness, Jeff finds it invigorating. Volunteering can be arduous and even disheartening for the fainthearted. On occasion, volunteering can take you to environments that aren’t always safe and secure, leaving you feeling vulnerable.   However, it is important to remember time is precious and well spent trying to help others. We all understand we are given a certain amount of time on this earth and what we choose to do with it is powerful. To use that finite amount of time to help someone other than yourself is humbling. We give one another a number of reasons to not help others and yet there are those humans that do. Jeff Schneider is focused and committed to helping others – one step at a time in any way he can.

Jeffry Schneider

Jeffry Schneider knows that this is not easy to achieve, but he’s willing to try. Jeff strongly affirms that if someone aims to leave a positive mark on our world, the best place to start is building stronger communities. He recognizes and appreciates that to achieve this, a seasoned, experienced leader is required, and Jeffry is more than up for the challenge. Over the course of the past ten or so years, he has worked alongside charitable organizations during various community improvement projects. Indeed, Jeffry uses his time wisely. He chooses to assist communities with their member’s personal wellness and self-esteem. Whether he’s volunteering his time at a local charitable organization or running a marathon, health seminar, or another community event, Jeffry leads by example striving to strengthen communities everywhere. Subscribe to Jeff’s YouTube channel.