Over the last 35 years, Gustavo Martinez career has revolved within the marketing and advertising sector. During this period, he oversaw the creation of captivating ads in some of the prestigious firms. Thus, the ads have become the touchstones of the pop-culture. Working in this industry, Gustavo served as the CEO in a world leading marketing company J. Walter Thompson.
Similarly, he worked in other companies whose names are venerable within the market industries Ogilvy and Mather and McCann Worldgroup. Before this, his debut began in Henkel and Price Waterhouse. On a recent interview, the experienced marketer graciously offered some of his insights in the dynamism if marketing concerning the future.
While asked why he had decided to take a diversion outside the scope of traditional marketing, he said that consulting could play a significant role in the marketing future. According to Martinez, this is a shorthand way of staying as an independent contractor in marketing. Thus, providing high-end services as a single body. Therefore it has the turnout that consulting has always been the advertising industry cornerstone since the beginning. Through regular testing, this model has proven to bore high-yield results in the marketing industry in the coming years.
Before serving as a CEO, he ventured more into marketing in several companies. Also, he termed creativity as a significant asset in the advertising and marketing industry. In this sector, it’s a different process from other areas where the due process is defined, well established and perfect. In these sectors, they will require formulaic and repetitive trends in managing their businesses. While in the marketing industry, the direction is the opposite of that.
The agencies will have broad artistry procedures in developing captivating ads. Therefore he has spent most of his career overseeing the marketing insights of other companies — all in all, the engine to any marketing business is the ability to being creative. As the world continues to grow, the number of creative geniuses continue to develop. However, these experts work well as consultants rather than marketers themselves. Thus, making the consultancy model work so well in the advertising industry. Read more: Gustavo Martinez | Crunchbase and Gustavo Martinez | Ideamench
To accelerate his business, Gustavo Martinez is working on a unique project with the UV Business Accelerating Company. With the fact that starting up a company is brutal and stochastic, a large percentage of such companies will always fail. With close observation, the products are, and the advertising methods are changing.
Thus, instead of venturing in marketing, this chooses to accelerate the growth of these young companies. They are helping such companies learn more on analytics-based insights, use of innovative technology, functionality and user experience. They are hoping to improve on the success rates of these companies to 90 percent with marketing optimization. As such, develop the error and trial methods.
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