A Bad Online Rep Can Ruin Your Business

We have all read bad reviews pertaining to a business or maybe we have even written a few ourselves. How do you prevent bad reviews and other negative information from ruining your online reputation? There are several things that you can do yourself to help protect your business with online reputation management.

The first internet reputation repair tip is go to social media. The difference is this time you are not using this platform to complain, instead you are going to use social media as a platform to promote your business. Make sure that you have all the popular social media outlets covered such as Facebook, LinkedIn, Twitter, YouTube, Pinterest, and any other platform that you feel that your company will be well received. It is important to be as active as possible on all your social media platforms and remember to link everything back to your website– especially your About Us page. The more information that you put out, the higher you rank in the search engines.

Another step you can take to protect your reputation is to make sure that your website it up to date. If you write a blog on your site, make sure to post new blog once a week. Google tends to knock down sites that do not show any activity after a certain amount of time. The goal is to keep your website and anything that you are publishing about your company in the top of the search pages.

Also, do not ignore your reviews. There is no doubt that your customers will leave reviews either on your social media pages or on your website. A good review will quickly help your business succeed. However, a bad review can easily bury you. Watch out for fake reviews and make sure to fix bad reviews.

There are times when you find that your reputation is damaged beyond repair. This is when it is important to go with a professional firm such as The Search Fixers. The US based company employees SEO specialists and reputation management consultants that can help to get positive information about you back on top of the search pages and fix bad search results.

Make the Internet Work for You

There is no denying that our reliance on the internet has increased exponentially over the last ten years. We conduct business, correspond with family and friends, post pictures, and share our thoughts on a million different subjects. Nearly every move and every word are documented somewhere in cyberspace, and our entire online history is readily available to anyone who can use a search engine.

 

You must also consider what others are saying about you. Any negative feedback, any complaints or slander that is attached to your name will significantly impact your online reputation and ultimately influence how other’s perceive you. Whether you’re applying for a job or leasing an apartment, you can bet that somewhere someone is typing your name into a search engine to find out more about you.

 

So what can you do about it?

 

There are a few ways to protect your online reputation, the most obvious being careful consideration of what you share and post when on the internet. That is something you can control.

 

But for everything else you will want to consider using Search Engine Reputation Management (SERM). Simply put, SERM operates on the same principles as Search Engine Optimization (SEO). While the goal of using SEO is to increase traffic to your website by ranking you higher in search results, SERM does the opposite and pushes older and outdated content further into the pile. Companies like SearchCleanup.com use tools like SERM to clean bad business reviews and negative articles so that when somebody searches for you, more current (and hopefully positive) results are at the top of the list.

 

It is so important to monitor your internet reputation regularly. Make it a habit to Google yourself or your company at least once a month to stay current on what is being said and shared. If you do come across damaging publicity or slander, SearchCleanup.com can help redirect search results and reduce negative visibility.