We have all read bad reviews pertaining to a business or maybe we have even written a few ourselves. How do you prevent bad reviews and other negative information from ruining your online reputation? There are several things that you can do yourself to help protect your business with online reputation management.
The first internet reputation repair tip is go to social media. The difference is this time you are not using this platform to complain, instead you are going to use social media as a platform to promote your business. Make sure that you have all the popular social media outlets covered such as Facebook, LinkedIn, Twitter, YouTube, Pinterest, and any other platform that you feel that your company will be well received. It is important to be as active as possible on all your social media platforms and remember to link everything back to your website– especially your About Us page. The more information that you put out, the higher you rank in the search engines.
Another step you can take to protect your reputation is to make sure that your website it up to date. If you write a blog on your site, make sure to post new blog once a week. Google tends to knock down sites that do not show any activity after a certain amount of time. The goal is to keep your website and anything that you are publishing about your company in the top of the search pages.
Also, do not ignore your reviews. There is no doubt that your customers will leave reviews either on your social media pages or on your website. A good review will quickly help your business succeed. However, a bad review can easily bury you. Watch out for fake reviews and make sure to fix bad reviews.
There are times when you find that your reputation is damaged beyond repair. This is when it is important to go with a professional firm such as The Search Fixers. The US based company employees SEO specialists and reputation management consultants that can help to get positive information about you back on top of the search pages and fix bad search results.