Malini Saba Is One Of The Venture Capital World’s Best Kept Secrets

Even though many facets of global society have made tangible progress in the area of women’s empowerment, when it comes to the issue of women in the workplace many industries and companies have a very long way to go. According to CNN Money less than 15 percent (14.2 percent to be exact) of the businesses that comprise the S&P 500 have women occupying the top five leadership spots. According to the Center for American Progress women working in the world of technology in Silicon Valley occupy just 14 percent of “senior management” positions at startups based in the area.

 

Thankfully people in the world of business are stepping up to do something about increasing the number of women who are able to hold senior leadership positions. By now many people are probably familiar with Facebook Chief Operating Officer Sheryl Sandberg’s book and campaign aimed at encouraging women to “lean in” and demand what they deserve in the contemporary workplace. But long before the world was inspired by Sandberg’s message about encouraging women to take control of their careers, businesswoman Malini Saba was taking the world of investment by storm.

 

Malini Saba is a Sri Lankan businesswoman who currently serves as the Chairman of Saban. Her company makes investments in the Chinese oil and gas industry, the South Asian and Australian real estate markets and the American technology sector. The world of venture capital is well known for struggling with diversity. Despite this Malini made inroads in the sector by starting with an avid interest in investment. As a young woman she lived near Stanford University where her husband attended school. She broke into the world of venture capital by attending lectures at Stanford where she could connect with people who were fixtures in the world of venture capital. Even though she wasn’t a student she boldly asked investors for their advice and would later take money that she had been storing away and direct it towards investing. Malini would go on to become a venture capitalist with investments in companies like Netscreen Technologies, Inc. and PayPal Inc.

 

Today Malini is paying her success in the world of venture capital forward by getting involved with philanthropy. She is the founder of a non-profit organization known as Stree: Global Investments In Women that is charged with the mission of creating social change for women and children around the world. Her non-profit has worked to help empower women in Europe, India and Central America. Recently Stree: Global Investments In Women has awarded scholarships to girls in the West African nation of Ghana, supported people devastated by an earthquake in the Latin American nation of Ecuador and donated tents and blankets to homeless individuals in New York City.

The Beginning Of A New Era; Meet Doe Deere and Lime Crime Cosmetics

 

Lime Crime Cosmetics is one of the most high in demand indie brands out there. It’s a cruelty-free, vegan and fun make-up brand that offers lipsticks, eye shadows and eye liners in bright and vibrant colors. Thanks to social media, like Instagram and Twitter, Lime Crime Cosmetics, as well as founder and CEO; Doe Deere gain a lot of popularity and new customers. Doe Deere stated that Instagram is more than just social media to her. It’s a platform for ecommerce and to be in touch with customers on a more personal level.

Doe Deere, the pioneer of the “on-lip” lipstick swatch, created Lime Crime in 2008, as a DIY fashion line, which she sold on eBay. Being a one woman-operation at that time, she had to model her clothes, as well as doing her own hair and make-up. Being disappointed with the make-up world and not being able to find bright, vibrant pigments, she decided to create her own make-up.

In 2008 Lime Crime Cosmetics was born and with that the first “Unicorn Lipsticks” were launched. In 2012, Doe Deere broke the internet again with launching the “Velvetines”, the first liquid lipstick that is matte. Lime Crime was the first indie brand, that convinced women to be able to buy lipstick online. The clever “on-lip” lipstick swatch shows how the color looks on real lips, rather than being crushed or swiped on a piece of blank paper.

The unicorn Queen, whose birth name is Xenia Vorotova moved from Russia to New York City at the age of seventeen to pursue a career in fashion. She went to the Fashion Institute Of Technology and got a degree in fashion design. However, she found more interest in make-up and believing strong in something she visualized for years. Being a fan of bright colors, unique appearance and strange combinations of patterns, Doe Deere became the “It” girl on the internet. Her blog was overflowing with questions and supporters and a lot of young people found the strength to be strong, unique and different, just like her. She was the leader of a new community.

Doe Deere often declares, that there are no rules, when it comes to make-up, hair and clothes. Lime Crime Cosmetics stand exactly for that; be you, be unique, be free. The Lime Crime CEO sets a great example of investing in a business that is you.