JD.com is a retail company that is the largest in China. JD.com has always wanted to open a plant factory but didn’t have the means that’s why they partnered with Mitsubishi Chemical. They partnered together in quest of launching a hydroponic plant factory that is largest now in China. The good thing about the plant is that it will gain from the strategic partnership that the two companies bring. The other thing is that it will benefit from the cutting edge technologies and local infrastructure from the JD’s state-of-the-art. The factory is located on an 11,040 square meter area, and the culture that it incorporates is that of hydroponic culture that has the solar lights and using the artificial lights in the closed seedling production environment.
The things that the company is producing at the moment are cabbage, coriander, spinach, red and green lettuce and more. The benefit that Jingdong will benefit from this new plant is that their customers will have new option to choose from that are fresh, environment-friendly and nutritious. JD.com new plant production will be tracked from the time they are planted to the time they will be delivered to the customer. The reason for this is because of the future that is expected in food production that they will be more transparency. Mainly is China for consumers they will be more concerned about food safety. The consumers at China are more interested with companies that don’t overdo with the fertilizers.
JD.com ensures that the new facility all things are controlled by them, they will have control on the humidity, light, liquid fertilizers and temperature. That will be of help to the company because they will produce high-quality productions and they won’t face seasonal changes. Like the folate that will be contained in spinach is 80%, vitamin C is 32% and 37% of potassium which is more compared to the one that is grown at the field. The technology used in the new facility will reduce any chance of pesticides and agrochemicals so there won’t be any need to wash. The other good thing about the facility is that the production rate is higher doubling the profit in a short period.
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