In 2016 OSI Group established its European Flagship to enlarge its reach into European markets and to establish a greater presence worldwide. This addition to the OSI Group’s portfolio has given its leadership a focused eye into the local tastes and trends and has allowed them to become a leading presence in the European food processing market.
Beginning with its acquisition of the Calder brand, OSI has strategically increased its European branding and recognition. The lately acquired Baho food has given OSI Group further reach into the food markets of the Netherlands and Germany, as well as adding the popular brands Geldeland Frish Waren, Vital Convenience, Henri Van de Bilt, Bakx Foods and Q Smartlife to the OSI Group family of products. It has been these types of actions that have allowed the leadership at OSI Group headquarters to gain further insight into European appetites.
OSI Group’s facility in Toledo, Spain has also seen recent investment. A high-capacity production line was added to their current operations and has doubled its output chicken processing while also increasing the workforce in OSI Spain’s facility.
During its European expansion, OSI group has been mindful of the impact of their operations and have actively focused on environmental sustainability and worked to mitigate any negative impacts its operations may cause. These actions have earned the OSI Group the Globe of Honour Award from the British Safety Council. An award that confirms the OSI Group’s dedication to creating a positive environmental impact, the OSI group had to obtain a five-star rating in the British Safety Council’s environmental management to even be considered for the award. This continued adherence to environmental sustainability is one of OSI Groups important goals and will continue to influence operations.
Through continued guidance from the European Flagship and OSI Group’s insistence upon quality, safe environmental practice and its continued responsiveness to local tastes, OSI Group will continue to be a strong competitor in the European foodservice market and an exciting company to watch as its growth continues globally.